Careers

We have a number of vacancies within our organisation and we are always on the look out for talent. Please get in touch if you are interested in any of the roles we currently have on offer.

Go back to Jobs

Product Marketing Manager

Purpose of the role:

A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. This individual will have a keen understanding of the product’s target audience, and in-depth knowledge of relevant product features.

You are responsible for crafting a story about the product that will entice potential customers to purchase the product, and collecting customer feedback after launch.

The product marketing manager will be brought into the process to educate the public about the value and benefits of the offering so they can convert potential customers into raving fans.

The role’s objectives are to focus on three levels of the sales funnel:

  • Acquisition: Bringing awareness to your product through content such as social media, copywriting, and blogs. This requires the product marketing manager to determine what type of campaign needs to be done, create a budget for the marketing endeavors, craft a project plan to map out when this content will be released, and oversee a team who will create the desired content.
  • Engagement: Building trust and creating conversation with potential customers through events, campaigns, and specific calls to action.
  • Conversion and Retention: Converting potential customers into paying customers and keeping existing customers loyal through add-on purchases (when appropriate).

Main duties and responsibilities:

  • Crafting product marketing messages and unique selling points that set the product apart from the rest in the market.
  • Communicating the vision of a company and the value of new products to the sales team and helping them develop tools that facilitate the sales process.
  • Building a robust customer hyper-persona that can enable digital marketing to target specific demographics and sales teams can use for outbound activities.
  • Planning and participating in the launch of new products and services in a company.
  • Briefing the press, PR teams on new products and services to be launched in the market.
  • Presenting products to both internal teams and clients, discussing sales strategy and using market research to establish product pricing.
  • Performing surveys, interviews and focus groups for obtaining insights about the customer’s product usage and buyer personas to tap new opportunities.
  • Agreeing on timelines and deadlines of new product development with the product management teams to recruiting and managing a team of product marketing executives and creating marketing content such as case studies, website copy and blog posts

Relevant experience required:

  • Excellent collaborative skills and ability to work with multiple teams and departments across the business.
  • Good verbal and written communication skills to create engaging copy and capture unique stories that help sell more products.
  • Excellent market research skills and the ability to gain insight into the customers’ needs and experiences.
  • Outstanding social media marketing skills for connecting with audiences and growing relationships with them.
  • Excellent copywriting and design skills (optional) to produce compelling sales material for both online and print media.
  • Accurate analytical skills for evaluating and discovering effective marketing strategies.
  • A keen eye for detail.
  • Ability to work with multi-national companies.
  • Ideal candidates possess proven expertise in strategy development, forecasting and ROI calculations.
  • 2-3 years of sales experience, with a history of exceeding lead targets.
  • English Required. Additional language is a plus. .
  • Experience in Healthcare is preferred.
  • Business 2 Business product experience is required.

Key skills:

  • Research, empathy mapping and persona development.
  • Commercial Product Packaging and tiering based on personas.
  • Case study development and ROI calculation.
  • Sales Enablement materials development (content that resonates with buyers).
  • Events, webinars and engagement skills is a plus.
  • Email marketing and understanding of product user engagement through emails.
  • Results Oriented and Self-Motivated.
  • Work Remotely / Online Management.
  • Flexible and able to work in a dynamic work environment.
  • Experience working with the Microsoft Office Suite (Outlook, Word and Excel) to an intermediate level.
  • Ability to travel occasionally to meet the team.

About Meddbase

 

In 2004, we created a comprehensive healthcare web-application that runs all aspects of a medical practice, from GP practices up to large hospitals groups. Our product enables single and multiple location private medical practices to connect securely to their data from any location worldwide. The business is thriving and we are proudly the leading online medical management system on the UK market.

At Meddbase, we pride ourselves on putting our users first. From innovative software products like patient portals, video consultation, intelligent prescribing and reporting tools to pioneering our API for devices like the Android, iOS and web browsers; we build products that help organise healthcare and make it universally accessible to our customers.

Company Culture

Although our business has been up and running since 2004, we foster a relaxed working environment that has a ‘start up’ feel. Whilst our primary office is in Broad Street in the City of London, we also have a superb new office space in Southampton and post-Covid we are flexible and supportive of staff working from home where possible.

As we grow Meddbase, we’ll aim to keep our teams creative, efficient and customer-focused even as we introduce additional leadership and structure.

Who are we looking for?

We tend to hire creative and passionate individuals who thrive on finding innovative solutions to problems. We do not expect everyone to have a degree-level qualification to join our business. Whilst some roles demand extensive technical skill and ability, we value people with engaging communication skills to interact with our non-technical healthcare professionals. We do expect everyone in our team to take responsibility, share knowledge and act in the best interests of our customers and team mates.

Company Benefits

We offer competitive salaries for all our roles and have an employee profit share scheme. Our working environment is friendly and comfortable. • Our office is located minutes from Liverpool Street Station and Moorgate underground.

Our working hours are 9.00 – 5.30pm with an hour for lunch. You will not be expected to work extremely long hours, as so often happens in software companies. We prefer the approach of ‘it’s a marathon not a sprint’, so we actively discourage working gruelling hours. Ad-hoc home working is also a part of our working culture as we understand the need for flexibility.

Our company benefits (upon completion of probationary) include:
• Life assurance of 4 x annual salary
• Subsidised gym membership
• Private health care (length of service conditions apply)
• Ad hoc and scheduled social events
• Beverages plus fruit & biscuits available for peckish moments
• Quarterly town hall meetings with drinks & snacks
• Opportunities to get involved with our ‘culture committee’
• Optional participation in charity events

Development & Support

Once you join our team, we will ensure you have a thorough Induction to Meddbase and the teams. After 4 months, we set aside time to talk about how you are settling into you role and team. We then progress to holding annual performance reviews but there are lots of informal opportunities to talk about any support you need to thrive at Meddbase.

How to Apply?

If you are interested in this role, or you would simply like to share your CV with us, please send us a PDF copy of your CV and covering letter to [email protected]