Meddbase on TechRound: Top Tips for Startups on How to Approach PR

2 minute read

Meddbase Head of Communications Jaillan Yehia has been quoted in a feature on Tech startup website TechRound, covering on the best way for new startups in the technology industries to approach their PR.  Read the full article on TechRound. PR Secrets Revealed: Top Tips for Startups on How to Approach PR “Not all tech companies […]

Meddbase Head of Communications Jaillan Yehia has been quoted in a feature on Tech startup website TechRound, covering on the best way for new startups in the technology industries to approach their PR.  Read the full article on TechRound.

PR Secrets Revealed: Top Tips for Startups on How to Approach PR

“Not all tech companies have the budget or the bandwidth to hire a dedicated PR agency in the start-up phase, but that doesn’t mean they can’t approach their own PR with the same professional mindset – and basic toolkit – an agency would use.

Firstly, never underestimate the number of times you will field the same questions about your technology product or service.

However small and busy your team is, make an effort to write a set of key messages that define your points of difference, as well as the answers to all the obvious questions you expect to be asked in your first years of business. Doing this up front means you can reach for the same carefully crafted answers whenever a PR opportunity arises.

Secondly, remember how important it is to state the obvious.

Create a boilerplate about your organisation and add it to any corporate communications; not unlike an elevator pitch this is a short statement summarising your company and offering, so you don’t leave anyone guessing.

Spending time on these PR basics in the start-up phase will save countless hours of work later and define your brand from day one, ensuring a clear and consistent message which can be finessed as your business grows.”

Jaillan Yehia Head of Communications, Meddbase

 


Jaillan Yehia

Jaillan Yehia works on communications and branding at Meddbase. She has worked on a variety of product launches and start ups and is passionate about communication, particularly in an online and healthcare context.